Sherrie S. is a researcher and a designer driving social and behavioral change.

Sherrie has created practice and culture rooted in care, creativity, and curiosity—blending trauma-informed design, behavior insights, and visual storytelling since 2021.

A Health Anxiety That Passed Down the Lineage

Since COVID-19 swept through the U.S., Sherrie found a new way to bind with her bloodline, via sexual health anxieties and common lived history of women, who are also ghosting between the middle ground between Chinese and American culture…

"Letting people talk doesn’t require a splendid, miraculous question."

From interviews to field work to crisis counseling, Sherrie tried to understand one thing: what kind of questions elicit a response and else not. Yet she has unwittingly delved deeper into the nature of empathy and the power structures ingrained in research practices.

A battle with ChatGPT

AI has completely sheered how startups approach research and data synthesis. As a design researcher, Sherrie sought to dissect the differences between AI and human qualitative research.

When Everyone Has a Different Customer in Mind

When AI-generated labels left a startup team with conflicting ideas of who their customer was, design researcher Sherrie redesigned the synthesis process to bring everyone back to the same page.

Any ideas brewing?

Take a sip and chat

Ooh...feel shy about a call?

Email me sherrieshaodesign@gmail.com

15:00:45

Wednesday, Mar 25